Aardman Animations is creating an exclusive series of 1 minute shorts of popular children’s show ‘Shaun the Sheep’ in 3D for the highly anticipated Nintendo 3DS console. The partnership was announced last week during Nintendo’s European press launch for the 3DS in Amsterdam.
The Nintendo 3DS, which launches on the 25th March 2011, will be the first portable 3D entertainment device and is set to revolutionise the 3D experience by removing the need to wear special glasses.
“Nintendo 3DS is not just about being able to watch and play in 3D without glasses – it also offers unique social experiences” said Laurent Fischer, Nintendo of Europe’s Managing Director of Marketing & PR. “In the way Wii brought families together, Nintendo 3DS will appeal to a broad range of people.”
Aardman, which is currently in production on two 3D feature films, now faces the exciting challenge of creating some of the first bespoke animated content for this brand new 3D format.
Aardman’s Co-founder and Executive Chairman, David Sproxton, who gave a presentation on behalf of Aardman at the 3DS launch, said, “As a company we are always looking ahead to the next ‘big thing’, and the technological advances that will improve our audience’s experience. We are already working with 3D formats as a studio on our upcoming feature films, but when we first experienced the Nintendo 3DS it’s safe to say all of us were completely blown away. To be contributing to something as innovative as the 3DS from the very outset is an extraordinary experience for us and we’re looking forward to seeing Shaun the Sheep on 3DS and working with Nintendo going forwards.”