Super Bowl Sunday

Super Bowl XLV was yesterday and with 111 million US viewers some top visuals were provided by the advertisers keen to show off their latest products. At $3,000,000 for a 30 second advertising slot, some top notch work was unveiled, amongst these were a few animated treats. Check out these adverts for 'Coca-Cola', 'Brisk' iced tea and 'Rio'...

The 'Rio' advert is particularly interesting as it’s the first advert to be screened with an embedded-code. Hyping Fox's 3D animated film 'Rio' through a tie-in with Rovio's popular 'Angry Birds' mobile game. The ad invites viewers to pause the action and seek out the code frame by frame to access a special level of the game.

Oh, if your interested the Green Bay Packers won the Super Bowl.

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