One of the most exciting evolutions within the animation art form in recent years has been its development beyond the traditional screen. Environmental animation and site-specific installations have the potential to occur throughout our natural surroundings and be woven directly into our day-to-day lives. In other words, animation no longer need be restricted to a passive viewing experience or limited to a rectangular screen.
I’ve posted a couple of fine examples below. The first example is a new installation for the lobby inside the Cosmopolitan Hotel in Las Vegas, designed and installed by The Rockwell Group. The second example is by NuFormer Digital Media Projections, they have designed site specific animations to be projected on buildings all around the world, this video is from an advertising campaign for Parker in New York.