Blue Zoo For Ofcom Product Placement

TV channels which want to use product placement in their programmes are required by Ofcom to show on-screen information campaigns. The campaigns let viewers know about product placement and explain the meaning of the product placement logo.

Here is an example of one campaign being screened by a number of major broadcasters. The animation for this particular campaign was created by Blue Zoo studio and although it looks like papercraft stop motion animation it is all actually paper models accurately replicated and animated in GC.

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