TalkTalk has launched its latest ad campaign bringing to life their new positioning of their tag line, “A brighter home for everyone’. The campaign includes a television commercial featuring ‘homes within homes’, in which animated characters living in a doll’s house, snow globe, model railway village and cuckoo clock enviously watch real characters enjoying the benefits and emotions associated with TalkTalk. Set against the soundtrack of Unchained Melody, the stop-frame animation ends with the characters rushing to their own computers and mobiles as loved ones make contact.
The Homes Within Homes campaign was developed at ad agency CHI & Partners. Directed by Adam Berg via Stink, with 3D post production done at Glassworks.