1stAveMachine For Coke Fuze Tea

1stAveMachine illustrate Fuze Tea’s belief that bringing good things together creates even better things, the viewer is then presented with multiple zoetropes (12 carousels were used in all) that bring together people, joy, activity and delight to help convey the refreshing, sensorial experience of the Coke's new tea and fruit fusion drinks.

The whole zoetrope structure was handcrafted with more than 900 individual components... 545 silhouettes were used to show consumers on their journey, 90 lemons hand cast & hand painted and 36 sculptures of the flower turning into a gramophone. 1stAveMachine director Ben Steiger Levine has pushed the recently popular zoetrope theme into a new dimension of animated complexity.

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