This spot, animated by Federico Galvani & Samantha Di Prospero at Happycentro, initially passed us by... we watched it an assumed it was a pretty uninspiring piece of CGI. We were surprised to discover, when the 'making of' was uploaded later, the film was actually an incredibly smooth, painstakingly crafted piece of stop motion!
The spot is designed to highlight that every year seven new cities as big as New York are born. La Vita Nòva introduces this animation to depict the evolution of new cities through six key concepts that encapsulate the vital features of these future cites. The use of actual LEGO bricks beautifully represents the construction and metamorphosis of these cities.