Disney X Barneys New York
Disney and Barneys New York have announced an interesting cooperative venture. Together the two will be presenting the store’s Holiday campaign, entitled ‘Electric Holiday’.
Due to be unveiled in November, Barneys’ Madison Avenue flagship store will feature a electric light show and a moving art short film in the window displays that will turn Disney’s most iconic characters into runway supermodels.
The concept centres around Minnie Mouse’s fantasy to be at the Paris shows. There she comes across key Disney characters all decked out in designer clothes. Mickey is dressed by Nicolas Ghesquière for Balenciaga, Minnie by Alber Elbaz for Lanvin, Goofy by Olivier Rousteing for Balmain, Daisy by Dolce & Gabbana, Cruella by Rick Owens, Princess Tiana by Proenza Schouler and Snow White by Peter Copping for Nina Ricci.
The campaign is slightly reminiscent of the Aardman X Harvey Nichols 'Wallace And Gromit' collaboration from 2008, but interesting nonetheless.