The Mill NY designed, produced, directed and created the VFX for this 'Norfolk Southern' spot, combining live action and a variety of 'Toy Story'-esq 3D characters.
Unlike 'Toy Story' no brand names toy were used which created it's own complications, Co-director Angus Kneale explains:
“As we were unable to use brand name toys, it challenged us to create and design our own toys. There are about 22 individually designed main characters with an additional 25 – 30 background characters.” - A monumental amount of work!
Check the excellent behind the scenes we've posted below too.