The Real Bears

Advertising guru Alex Bogusky, whose former clients list includes Coca-Cola partnered with The Centre For Science In The Public Interest to launch an animated public info project called 'The Real Bears' highlighting the negative effect soda has on our health.

Parodying the classic series of Coca-Cola adverts the film tells the story of family of polar bears for whom sugary drinks have gone from an occasional treat to an everyday, every-occasion beverage with dire consequences to their health.

The film - produced by Marty and Adam Butler of The Butler Bros., and directed by Helsinki-based animator Lucas Zanotto - features an original song, 'Sugar', by Grammy-award winning singer-songwriter Jason Mraz.

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