'Dumb Ways To Die' is a cute & funny PSA created by Melbourne, Australia’s Metro Trains in an effort to educate the people on the do's and don’ts of dealing with railway safety.
Local musician, Tangerine Kitty was asked to write and record the music (also available for download), which was then set to the cutest and dumbest animated death sequences your ever likely to see.
This animated video isn’t the only feature of the campaign. They're also running print and radio ads, as well as posters inside train stations featuring some of the characters and the lyrics from the song. There’s even a Tumblr blog set up with fun GIFs of various 'Dumb Ways To Die'.
If anybody has any idea who is behind the animation let us know.