BlinkInk For McDonalds

Most of the adverts for McDonald's feature some degree of animation, but we've never felt compelled to share them here before now. Their latest advert, directed by Major Briggs at Blink, launches the newest addition to the McDonald's Little Tasters menu, the Chicken McBite.

The spot tells the deliciously dramatic story of a crispy bite of chicken that crash-lands in a blue ballpoint world and becomes the next big thing, much to the delight of its citizens. Being the crafty animation directors they are, Major Briggs have taken the average person's napkin doodle up a few notches, keeping the Chicken McBite fixed center screen as the intricately drawn universe brimming with clever details moves around it.

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