Motionlab: Freitag

South Korean motion graphic studio Motionlab animated this promo for the Swiss recycled truck tarpaulin bag manufacturer, FREITAG.

FREITAG started in 1993 when graphic design students, Markus and Daniel Freitag developed a messenger bag using old truck tarpaulins, used bicycle tires and seatbelts in the living room of their shared apartment. The old tarps were washed in the bathtub, then hand cut in the space between the sofa and the television and sewn into the first FREITAG messenger bags on Mum’s sewing machine. Even today, every bag is handmade and unique. Today, the companies aesthetic and environmentally sound fundamentals remain the same, but have expended their assortment to over 40 different models including the original messenger bag.

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