The Looney Tunes Show Kinder Toys
Kinder Surprise, the kids confectionery line from Ferrero, have teamed up with Warner Bros. to create Looney Tunes character toys in the past... just Google "Looney Tunes Kinder" and you'll see a whole variety of ranges released over the years. This latest collaboration is with the newest incarnation of the characters, 'The Looney Tunes Show', which is now in it's second series on Cartoon Network.
Kinder Surprise’s new partnership with 'The Looney Tunes Show' ties in with the shows DVD release in spring ensuring it’s front of mind with shoppers. Levi Boorer, customer development director, Ferrero said:
“We know that partnerships can be highly effective when there is real brand synergy.... We are confident that our link up with Looney Tunes will be popular with shoppers and therefore beneficial for retailers, because like Kinder Surprise, the show is a family favourite, which stimulates the imagination and can encourage quality time between parents and children.”
One in five single Kinder surprise eggs will feature a Looney Tunes character toy, while one egg in each three-pack will contain a character. Shoppers will be surprised with characters like, Daffy Duck, Road Runner, Taz, Sylvester & Tweety, Bugs Bunny, Lola Bunny and Porky Pig.