Chez Eddy for Boehringer

Chez Eddy directing duo U-and-JeanJean (aka Nicolas Hu & Jean Jean Arnoux) are behind this campaign for pharmaceutical company Boehringer.

Each spot in the campaign focuses on a particular heath risk to women representing the dangers through a reinterpretation of a classic horror movie. This first spot in a series of four clearly references Hitchcocks 'Psycho'! we look forward to seeing which other cinematic classics receive the same superb animated adaptation by U-and-JeanJean.

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