BUCK For National Geographic

BUCK were asked to animate a 15 second TV ident for the National Geographic depicting the American experience in the 1980s, and discuss how certain events helped shape our cultural values and behaviour moving forward. A big ask for a 15 second blast of visuals.

Telling the story of the U.S.A. chant, conceived during a hockey match that in turn inspired a barrage of patriotic behaviour in pop culture, government and economic sectors, BUCK certainly pulled it off! Beautifully illustrated in a typical 80's style with pencil, ink and watercolour just to make it extra Rad!

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