Moonbot for Chipotle

Following on from the 'Back To The Start' campaign, created with director/animator Johnny Kelly, American food chain Chipotle continue their entertaining, classy well-rounded animated advertising campaigns with 'The Scarecrow.'

'Scarecrow' was animated by Moonbot Studios, who won an Oscar in 2012 for the best animated short: 'The Fantastic Flying Books of Mr. Morris Lessmore.' The film campaign goes hand-in-hand with a free arcade-style game (conceived by CAA Marketing) for iPad/iPhone/iPod Touch that encourages players to think about industrial food production and the processed foods that they consume.

Watch both 'The Scarecrow' and 'behind the scenes' videos below:

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