2x4 for AIGA/NY Midnight Moment

The AIGA/NY invited a select group of New York designers to submit videos for October’s 'Midnight Moment.' 'Midnight Moment' is a co-ordinated effort by the sign operators in Times Square to display synchronised, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square.

2x4, a global design consultancy based in New York City, opted to animate this sequence of mind-bending optical trickery from Ishihara color tests through Mach bands and McCollough effect illusions.

No comments: