John Lewis: The Bear And The Hare

The ambitiously extravagant John Lewis Christmas adverts are becoming as much a part of our festive traditions as Turkey with all the trimmings. This years creation is a masterful and innovative combination of 2D stop motion drawings shot on a 3D set called 'The Bear And The Hare.' We've also posted a making of video below which highlights the application of this unusual process.

The ad was directed by Yves Geleyn and Elliot Dear through Hornet/Blinkink, with The hand-drawn elements created by Disney veterans Dominic Carola and Aaron Blasie (who co-directed Disney's strikingly similar looking 'Brother Bear.') Also featuring a cover version of Keane's 'Somewhere Only We Know' by Lily Allen alongside the extensive roster of animation talent the advert racked up a production cost of over £1,000,000!

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