SOUR - Life Is Music

This is incredible...

When we first watched this music video for SOUR's new song 'Life Is Music' we assumed the Phenakistoscope effect on the CD was created digitally. It was actually achieved with the seamless editing together of 189 individually printed and filmed Phenakistoscope CDs. The CDs used in the video are now actually for sale via SOUR's website as numbered limited edition art discs, so the fans can own a little piece of the music video. A surprisingly large number of these have already sold out, but there are still a few available if you're quick!

Inspired by the songs theme of "the circle of life, and how music is its rhythm maker," directing duo Masashi Kawamura (of PARTY) & Kota Iguchi (of Tymote) devised this stunning concept, and executed it perfectly!

Watch the 'Making of SOUR's Life is Music' video also posted below...



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