MICARD More Smiles

This "sweetly" animated stop motion advert for the credit card issuer MICARD, and their new campaign exchanging points for rewards, was composed with the traditional Japanese hard candy Kintarō Ame.

Typically Kintarō candy depicts the folkloric character of the same name, in this spot the sweets depict the singing face of Shugo Tokumaru and a variety of exciting purchases like an engagement ring, bow ties and carrots!

"More points, more smiles!"