Yukai Du: Digitized Me

Yukai Du's, winning entry for D&AD New Blood 2015, 'Digitized Me' evokes and reflects upon similar themes to her Central Saint Martins graduation short 'Way Out'.

The 36 second animated fragment beautifully visualises our dependency on technological devices and social media, whilst also reflecting on escapist pursuits like painting, socialising, walking and reading. Inspired by a Kevin Kelly quote the piece explores how our analogue & digital lives converge, and how "Technology is a way to evolve the evolution. It's a way to explore possibilities and opportunities and create more!"

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